About Us
The Company
We help organizations create exceptional customer value and build compelling brands.
The only path to sustained growth and profitability!
Compelling Brands:
- differentiate products and services
- build trust, loyalty among consumers & customers
- create competitive barriers to entry
- fight commoditization and pricing pressures
- provide a platform for new products & services
- create leverage with business partners
- focus & align organization priorities
- grow in asset value over time
Practical Expertise
- Consumer and customer insight
- Brand assessment
- Brand strategy and innovation
- New products & services
- Brand-organization alignment
- Multi-channel development
- Global business perspective
- Coaching and mentoring
how we work
Hand's-On Approach
We work right along side you as part of your team.
We think, act and deliver like line managers.
We're curious, strategic and trustworthy.
We partner with market research, brand communication and design firms to ensure an integrated branding approach.
Guiding Principles
- Gain a deep and novel understanding of consumers & customers. Then, translate this into actionable market opportunities.
- Build strong brand fundamentals beginning with a unique and credible brand promise.
- Align the organization including its people, structure, strategy and processes to deliver on the brand promise.
UNIQUE QUALIFICATIONS
MICHAEL BALL, PhD
Former senior line manager tier 1 consumer packaged goods and financial services sectors.
Advanced knowledge, expertise in consumer & organizational behaviour and adult learning processes.
Board and Committee roles in the education sector.
CAROLE MUNRO, MBA
Former global marketing & sales executive in tier 1 consumer packaged goods, consumer health care and nutrition sectors.
Served global markets across Europe, Asia, Africa, and the Americas.
Board leader consumer packaged goods and health care sectors.
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